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FRONTSTEPS
Remote, NA, United States
25 days ago
FRONTSTEPS
Remote, United States
25 days ago

Description

Position Overview 

The Sr. Manager/Director of Marketing Operations and Demand is a crucial role in strategy development, program execution, and analytics. As the architect of our data strategy, you will ensure that we target effectively, spend efficiently, and generate measurable (and growing) returns from marketing programs.  

You will lead the design and evolution of our marketing infrastructure – the tools, data, and processes we implement to identify the right customers, provide them with relevant offers, and guide them through each stage of the customer journey. 

An ideal candidate will bring a knack for finding patterns in data, deep familiarity with marketing automation platforms and best practices, and proven experience designing, implementing, and operating sophisticated segmentation strategies. 

Essential Functions 

  • Campaign management and execution including, but not limited to audience definition, deployment, prioritization, and performance analysis 
  • Establish and implement best practices in campaign operations, lead management, and marketing systems management 
  • Develop and execute go-to-market strategies for client and prospective client audiences 
  • Collaborate with content and event leads to maximize brand awareness and business development opportunities from marketing investments 
  • Build and refine effective lead journeys for current and future channels 
  • Own and improve full funnel reporting for marketing activities 
  • Manage MarTech vendors, applications, and internal standards 
  • Optimize lead quality, engagement, and conversion for all products and audiences 
  • Perform other duties as requested by management 


Requirements

Skills & Qualifications 

  • 7-10 years of progressive experience in marketing operations, automation, or programs roles, preferably in a b2b or b2b2c environment 
  • Expertise in marketing automation and customer relationship management (CRM) platforms 
  • Deep familiarity with account-based marketing or similar audience segmentation strategies 
  • Successful track record designing and building funnel reporting for executive, sales, and marketing audiences 
  • Excellent prioritization skills, capable of balancing short-term deadlines with long-term initiatives. 
  • Strong quantitative and qualitative analysis skills.  
  • Proficient at managing vendor relationships, including product assessment, deployment, optimization, and budget and lifecycle management. 
  • Talented negotiator. 
  • Adept communicator who can frame complex issues in simple business terms. 
  • Relationship-oriented collaborator, capable of sustaining project momentum through strong cross functional partnerships. 
  • An obsession with continuous improvement. 
  • Digital marketing expertise a plus  

Supervisory Responsibility 

This position is a senior member of a growing marketing team. There are currently no direct reports, but expectations to increase staffing as the company expands. 

Work Environment 

This job operates in a remote work setting.  Occasional meetings at FRONTSTEPS facilities may be required.  This role routinely uses standard office equipment such as computers, phones, copiers, and scanners. 

Travel 

Occasional travel to FRONTSTEPS office locations or industry conferences may be required; between 5-15% of work time. 

Physical Demands 

While performing the duties of this job, the employee is regularly required to talk and hear.  The employee is frequently required to sit; stand; walk; use hands to finger, handle or feel; and reach with arms and hands. 

Education 

  • BA/BS degree 
  • Marketo certification preferred 
  • MBA preferred 

_____________________________________________________________________________________ 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities and activities may change at any time with or without notice. 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Job Information

  • Job ID: 58896691
  • Location:
    Remote, United States
    Remote, AZ, CO, CT, FL, GA, ID, IL, MD, MA, Mi, MN, NV, NC, OH, OR, TN, TX, VA, WA, And WI, United States
  • Position Title: Senior Manager, Marketing Operations and Demand
  • Company Name: FRONTSTEPS
  • Industry: Computer Software
  • Job Function: Content Marketing
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 0-10%
  • Salary: $100,000.00 - $125,000.00 (Yearly Salary)

Please refer to the company's website or job descriptions to learn more about them.

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