Description

\u003cp\u003e\u003cstrong\u003eFor more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.\u003c/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOur business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.\u003c/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIf you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Brief Overview\u003cbr\u003e\u003c/strong\u003eThe\u003cstrong\u003e Marketing Manager\u003c/strong\u003e is responsible for all marketing assets, advertising, and promotions for shows within the region. This position will work in conjunction with artist managers, agents and marketing teams to develop effective integrated marketing plans that reach the correct demographic and target audiences for each show to drive conversions. The Marketing Manager will be in constant communication with talent buyers, local and central leadership in order to oversee execution of best practices across email, social, media buying, Customer Relationship Management, reporting, etc. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. This role will manage multiple budgets at once and place media that optimizes for right message, right time, right consumer to drive ticket sales. This role will be responsible for reporting on return on investment / return on advertising spending, understanding success metrics, and leveraging centralized tools where appropriate.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eEssential Functions:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eResponsible for development and execution of integrated marketing and promotional plans for shows within assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives. Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Oversee advertising settlements for each show.\u003c/li\u003e\n\u003cli\u003eBuild digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales. Develop ad copy. Implement ad schedules to appeal to a specific demographic and target customer.\u003c/li\u003e\n\u003cli\u003eOversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.\u003c/li\u003e\n\u003cli\u003eWork with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.\u003c/li\u003e\n\u003cli\u003eSupervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.\u003c/li\u003e\n\u003cli\u003eDevelop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways.\u003c/li\u003e\n\u003cli\u003eMay be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list.\u003c/li\u003e\n\u003cli\u003eCreate email marketing campaigns and edit content to ensure a high open rates, CTR and conversions. Manage Content Management System (CMS) which supports the publishing of web content as needed.\u003c/li\u003e\n\u003cli\u003eOversee creation of graphics for ecards, banners, posters, social media post, radio station needs and emails. Oversee creation of graphics for ecards, banners, posters, social media posts, radio station needs and emails.\u003c/li\u003e\n\u003cli\u003eConduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers.\u003c/li\u003e\n\u003cli\u003eBuild and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRequired Qualifications:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBA/BS Degree (4-year)\n\u003cul\u003e\n\u003cli\u003eIn Marketing/Business Communications or a related field\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003cli\u003e4-6 years Of related work experience\n\u003cul\u003e\n\u003cli\u003eMedia buying, executing digital media plans and omni-channel digital marketing\u003c/li\u003e\n\u003cli\u003eWorking with email, mobile and digital marketing programs\u003c/li\u003e\n\u003cli\u003eSourcing and managing content development and publishing\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003cli\u003eExceptional written, verbal and listing communication skills with a can-do attitude\u003c/li\u003e\n\u003cli\u003eStrong organizational skills with the ability to work in a fast-paced environment\u003c/li\u003e\n\u003cli\u003eKnowledge of social media and online marketing initiatives and strategies\u003c/li\u003e\n\u003cli\u003eCreative, detail-oriented person who can juggle multiple tasks\u003c/li\u003e\n\u003cli\u003eKnowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop\u003c/li\u003e\n\u003cli\u003eDisplays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios\u003c/li\u003e\n\u003cli\u003eFunctional knowledge and/or personal experience with WordPress\u003c/li\u003e\n\u003cli\u003eKnowledge of programmatic media and real time bidding\u003c/li\u003e\n\u003cli\u003eKnowledge of data analysis and budgeting\u003c/li\u003e\n\u003cli\u003eMust be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once\u003c/li\u003e\n\u003cli\u003eExcellent interpersonal skills with the ability to build and cultivate relationships\u003c/li\u003e\n\u003cli\u003eDemonstrates creativity and documented immersion in Social Media\u003c/li\u003e\n\u003cli\u003eProficient in content marketing theory and application\u003c/li\u003e\n\u003cli\u003eExhibits the ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound\u003c/li\u003e\n\u003cli\u003eTeam player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)\u003c/li\u003e\n\u003cli\u003eKnowledge of music industry\u003c/li\u003e\n\u003cli\u003eAnalytical in nature using data to drive decisions\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePayscale: $59,564.55 - $68,250.00\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBonus:\u003c/strong\u003e\u003cem\u003eThis position is eligible for a bonus under the current bonus plan requirements.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003cem\u003e Full-time: \u003c/em\u003e\u003c/strong\u003e\u003cem\u003eWe offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eAEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship.\u0026nbsp; AEG may require an employee to perform duties outside their normal description.\u003c/p\u003e\n\u003cp\u003eAEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. \u0026nbsp;We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEmployer does not offer work visa sponsorship for this position.\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e