Description

• Build content that resonates with both clients and potential clients, illustrating the value of NielsenIQ data to solve business problems, with the goal of generating leads.
• Manage North American demand generation content calendar to ensure cohesiveness across target client segments.

• Seek collaborative opportunities with the corporate Content Marketing and Thought Leadership teams to ensure synergy and alignment with demand generation content.
• Build strong knowledgebase of NielsenIQ's data assets and their application to industry trends, themes and outlooks.
• Manage content creation process from end to end, working with cross-functional peers as well as freelancers and agencies, when required.
• Collaborate and build relationships with internal stakeholders who are resources to identifying compelling demand generation content.
• Continuous scouring of industry news to stay abreast of latest topical content.