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American Marketing Association - Global Support Center
Chicago, Illinois, United States (remote)
7 days ago
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New Bern, North Carolina, United States (on-site)
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American Marketing Association - Global Support Center
Chicago, Illinois, United States
(remote)
7 days ago
Job Type
Full-Time
Job Duration
Indefinite
Salary
$70,000.00 - $90,000.00
Industry
Non-Profit / Charity
Min Education
BA/BS/Undergraduate
Required Travel
10-25%
Salary - Type
Yearly Salary

Description

We’re actively seeking a Marketing Manager to join AMA’s internal Marketing team! 

The American Marketing Association is the essential community for marketers. In this role, you’ll play a critical role as a stakeholder in shaping the future of AMA’s learning business and the opportunity to influence marketing’s impact on the learning products portfolio.

Our marketing team is responsible for not only amplifying our impact but also helping us expand our reach. This role is pivotal in the evolution of AMA as it builds beyond its current offerings. 

Marketing Manager Core Job Responsibilities

  • Collaborating with internal cross-functional teams and external partners to develop and execute marketing strategies and tactics that drive business success in terms of customer acquisition, retention, and experience.
  • Overseeing holistic marketing plans and activities across AMA owned & operated channels, paid channels, and partners (external) channels.  
  • Working closely with the Learning team to evaluate and evolve the product mix based on the needs of the customer, market competition, and AMA strategic direction.  
  • Setting up and managing digital products from a marketing standpoint.  This includes tasks such as (but not limited to) understanding user journey and product purchase behaviors, copywriting, creative development, cross-promotional partnership negotiations.  
  • Proactively exploring new marketing tactics to test, learn, and optimize ROI.  
  • Continually assessing and evaluating the customer experience with our business portfolio and optimizing customer perception of the brand and products.
  • Staying on top of competition and providing competitive analysis to the organization.  
  • Completing other special projects as assigned.


Requirements

What You Have

  • 5 years of work experience with a proven track record of driving business success in terms of customer acquisition and retention
  • Proven experience in identifying target audiences and creatively devising and leading acquisition marketing campaigns 
  • A passion for numbers and identifies yourself as a data-driven marketer. 
  • Experienced analyzing data and providing strategic recommendations based on your analysis
  • Experience analyzing and optimizing email, digital, and printed copy tailored to the target audience
  • Proficiency in Microsoft Office


What You May Also Have

  • Bachelor’s degree with a concentration in Marketing
  • Prior experience in working with project management tools 
  • Prior experience in working with CRM systems

What You’ll Get

  • Your work will directly impact marketers around the world. You’ll get direct exposure to senior leaders across industries.
  • You’ll collaborate across the organization and lead the marketing efforts for our learning portfolio.
  • Wonderful work environment with social and employee appreciation events.
  • Free AMA membership!
  • Remote work-life balance with flex Fridays, unlimited sick leave, two weeks of parental bonding leave, paid vacation leave, generous paid holiday schedule, and SIX days of paid volunteer time off per year.
  • Comprehensive benefit package that includes your choice of two medical plans with Blue Cross Blue Shield, your choice of two dental plans and a vision plan with Guardian. We also offer a retirement plan with an employer match and immediate vesting, employer paid life insurance at twice your base annual salary, and employer paid short term and long-term disability.
  • The salary range for this position is: $70,000 to $90,000 based upon experience.

What To Expect from The Interview Process 

  • Hiring manager resume review
  • One way video interview on our video interview platform, Spark Hire (we promise this isn’t scary! You have unlimited time to think for ALL five questions we ask!). This will  take approximately 15 - 20 minutes.
  • 30-minute phone interview with a member of the People and Culture team
  • An assignment to present during the Virtual Interview
  • Virtual Interview with the hiring manager and stakeholders you’ll work closely with

The Marketing Team and the AMA

The Marketing team plays a critical role across all aspects of the American Marketing Association, helping guide the way to redefine the AMA membership model, grow awareness and advocacy, and refine the customer experience. Our team provides a learning structure and insights for smart decisions, continuous customer feedback, and the technical agility to achieve the organization’s strategic planks: Service Leadership, Thought Leadership, the digital/physical fusion of the AMA Experience, and One AMA Brand.

At the American Marketing Association (AMA), we’re striving to be the most relevant voice shaping marketing around the world. Our passion and dedication to uncovering the next best practices in marketing, paired with our core values of being curious, courageous, grateful, joyful, customer-centric, and stakeholder-sensitive, are the backbone of our motivated and energetic team. Together, we serve a community of more than 445,000 people who work, teach, and study in the field of marketing.

For more information, visit the AMA’s new website, AMA.org, the foremost information resource on marketing.

EEO

#LI-REMOTE

Job ID: 72517095

Please refer to the company's website or job descriptions to learn more about them.

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