Description

General Summary:

Responsible for the communications, marketing, and public affairs functions for a relatively small to moderately complex department or center, where there is generally supervision of a team. The Communications Manager will shape and advance the communications strategy, messaging, and brand for local, state, national, and international audiences.

Specific duties & responsibilities

Develop and implement creative, broad, tactical communication or marketing plans and approaches (e.g., online or print media, giveaways, radio/television) to increase visibility of the department, its programs and important initiatives.

Participate in strategic planning and assist in defining/formulating key messages and identifying overall communication and marketing approaches.

Provide consultation and advice to program leadership on a variety of communications and marketing needs.

Write and edit important communication and marketing materials, including speeches, presentations, news releases, etc. on behalf of the dean/officer.

May have media responsibility for media contact, based on overall divisional/departmental needs and the internal resources available.

Manage the overall communications & marketing team within area of oversight, including supervision of non-exempt and/or exempt staff.

Provide vision, leadership and counsel for communications and marketing efforts, including overseeing an integrated communications plan.

Create original content such as web content and e-newsletters across a variety of platforms, based on the overall needs of the division/department and the internal resources available. Formulate and manage a comprehensive media relations strategy and program at the local, state and national levels to garner coverage in print, television, radio, online and social media outlets, in collaboration with other internal divisional/departmental resources. Provide fiscal oversight of internal and external stakeholder communications, marketing, and media plans.

Engage with key media outlets, both proactively and reactively, based on the overall needs of the division/department and the internal resources available.

Lead communications outreach and logistics for special events.

Identify strategic communications opportunities with internal and external partners.

Develop benchmark criteria to track and evaluate the effectiveness of communications strategies on a regular basis.

Adhere to the University and School's branding guidelines for the website and print collateral.

Minimum qualifications (mandatory):

Bachelor's degree in related field.

5 years related experience.

Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred qualifications:

Technical qualifications or specialized certifications:

Minimum Qualifications

• Bachelor's degree in related field
• Five years related experience
• Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula

Preferred Qualifications

15 years related experience

Classified Title: Communications & Marketing Manager
Job Posting Title (Working Title): Marketing Manager
Role/Level/Range: ATP/04/PE
Starting Salary Range: $73,000-$100,000 (Commensurate with experience)
Employee group: Full Time
Schedule: M-F 8:30 to 5
FLSA Status: Exempt
Location: Remote
Department name: 60000069-Global Engagement GECO
Personnel area: Academic and Business Centers