Description
RESUME AND COVER LETTER REQUIRED TO BE CONSIDERED FOR THIS POSITION.
Deadline to Apply is February 18, 2026
Salary: $60,000-$70,000 annually. Salary is dependent on experience and qualifications.
Position Summary:
The Digital Marketing Specialist will develop, implement, and track marketing campaigns—utilizing email, web, social media, and data and analytics—to enhance our brand presence, drive engagement, and generate leads across various online channels.
This role independently develops and executes strategic marketing plans to promote key products, services, and events with a focus on corporate sales and association membership marketing support. Excellent project management skills, attention to detail, and the ability to deliver impactful marketing efforts on time and within scope are essential for success in this role.
Essential Duties and Responsibilities:
Supervisory Responsibilities
- None
Digital Marketing Strategy & Execution:
- Develop and execute comprehensive digital marketing campaigns across various platforms including SEO/SEM, AI/AEO, email, social media, website, and digital advertising for a variety of products and services, including the EDUCAUSE Career Center, conferences and events, and EDUCAUSE membership.
- Drive modern SEO excellence to improve organic search rankings, increase website traffic, and enhance overall online visibility.
- Help lead AI/AEO-driven marketing strategies to enhance brand visibility in AI-powered platforms and adapt to the rise of zero-click searches (with managerial direction).
- Create and maintain engaging content for diverse digital channels, such as videos, social media updates, and email communications, ensuring alignment with brand voice and messaging.
- Develop and maintain automated email campaigns to drive engagement, leads, and conversions.
- Launch and optimize online advertisements through platforms like Feathr and Google Ads to increase brand awareness and drive conversions.
- Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics) to track KPIs and ROI, providing actionable insights for optimization.
- Monitor, analyze, and report metrics on corporate sponsor, partner, and other third-party packages and benefits.
- Independently collaborate with cross-functional teams, including designers, writers, and web and content developers, to create landing pages, optimize user experience, and ensure cohesive marketing efforts.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, proactively recommending new strategies and tactics.
- Perform other responsibilities as assigned.
Service and Support:
- Represent EDUCAUSE in a professional manner at all times; engages with co-workers, volunteers, and members in a civil, caring, respectful way. Supports the professional development of others in their work to advance the mission and vision of EDUCAUSE.
- Participate in EDUCAUSE events and activities as needed. Travel may be required to support EDUCAUSE conferences/events, research team operations, and external events relevant to the position.
- Act as a departmental liaison with employees, members, volunteers, and volunteer groups,
- Support members in a manner that facilitates their growth, engagement, and enhances their EDUCAUSE experience.
- As a frontline user of EDUCAUSE systems and data services, complies with data quality standards; adhere to data governance policies, procedures, and processes for ensuring data integrity,
- Perform other duties as assigned.
Qualifications:
Education and Experience:
- Bachelor’s degree in marketing, communications, or related field required
- 3–5 years digital marketing experience with a thorough understanding of SEO/SEM and/or AI/AEO required
- Association membership and online and face-to-face conference/event marketing experience preferred
- Excellent interpersonal, analytical, data interpretation, leadership, communication, organizational, and strategic thinking skills preferred
- Exceptional audience management and segmentation skills preferred
- Google Analytics and/or SEO certification preferred
Knowledge, Skills, and Abilities:
- Advanced writing skills: Ability to create compelling content across various platforms and marketing channels
- Project and time management skills: Proficient in managing multiple projects simultaneously, ensuring timely delivery and adherence to quality standards
- Excellent graphic design skills: Proficient in design best practices and thorough familiarity with managing projects with design teams or creating assets through Canva and Photoshop
- Expert analysis and strategic thinking skills: Exceptional skills in strategic planning, analysis, and organization
- Detail-oriented: Meticulous in executing tasks, ensuring accuracy in all marketing materials
- Self-motivated, and flexible in a fast-paced work environment
- Experience with email creation software and/or electronic mass communication platforms
- Basic knowledge of HTML code, web content management tools, and general web-based design. In addition, requires skills in the following:
- Microsoft Office Suite/Google Suite
- Basic HTML code and web content management tools
- Email management systems
- Web-based graphic design
- Adobe Acrobat
- Project management and review tools
- Ability to work independently as well as collaboratively with cross-functional teams
Physical Requirements
- Prolonged periods of sitting at a desk and working on a computer.
- Physical demands of travel such as sitting for long periods, handling luggage, time zone changes, and adjusting to new environments.
Remote Work Requirements
- Scheduled working hours either in the employees time zone or EDUCAUSE core working hours or core working hours to be determined with the supervisor.
- Be available and responsive during scheduled work hours.
- Any time off or change in working hours must be pre-arranged according to department guidelines and consistent with the rules applicable to employment (e.g., vacation, sick, personal, leave of absence).
Travel Requirements:
Up to 10% travel required.
Total Compensation:
EDUCAUSE not only offers meaningful work and dedicated colleagues; we also have a robust benefit package that includes:
- Medical, Dental, and Vision
- 2-for-1 employer match to your 403(b) retirement plan; up to 10% of your base salary
- Employer-paid Life and AD&D, ShortTerm Disability, and LongTerm Disability
- 15 days of vacation and 6 days of personal time annually
- 9 paid holidays
- One week of paid time off when offices are closed between Christmas and New Year’s Day
- 36-hour work week (without any reduction in pay) amounting to 26 additional days of paid time off each year
- Employee Assistance Program (EAP)
- Emergency Travel Assistance
- Professional development assistance
- Monthly connectivity reimbursement
EEO Statement
EDUCAUSE is committed to an equal opportunity workplace and is proud to be an equal opportunity employer. EDUCAUSE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
EDUCAUSE recognizes that the unique backgrounds, talents, skills, and contributions of every individual improve and enhance the quality of the association. Creating an environment of equal opportunity is an EDUCAUSE organizational goal, which includes, but is not limited to:
- Treating everyone with dignity, respect, and fairness
- Providing insights and input as a work contributor
- Listening to and acknowledging others' contributions
- Contributing to an open and welcoming environment across demographic categories and physical locations
- Meeting others at their point of need to advance organizational achievement
- For supervisors, ensuring everyone's input is heard and considered
