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Assistant Director, Marketing & Communications - Enrollment Services - 005213

University of South Alabama

Mobile, Alabama, United States (on-site)

5 days ago

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Assistant Director, Marketing & Communications - Enrollment Services - 005213

University of South Alabama

Mobile, Alabama, United States

(on-site)

Posted 5 days ago

Job Function

Other

Description

Posting Details

Position Information

Position Number	005213
Position Title	Assistant Director, Marketing & Communications - Enrollment Services - 005213
Division	Marketing and Communications
Department	100200 - Marketing and Communications
Minimum Qualifications	Bachelor's degree in journalism, communications, marketing or related field from an accredited institution as approved and accepted by the University of South Alabama and five years of experience in marketing, journalism, communications or public relations. An equivalent combination of education and experience may be considered. Exceptional written communications skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms including, print, online, e-news and social media. Must be able to communicate effectively with diverse students, faculty, staff and the community. Ability to maintain effective working relationships with target audience and general public.
Preferred Qualifications
Job Description Summary	The University of South Alabama's department of Marketing and Communications is seeking to hire an Assistant Director, Marketing and Communications Enrollment Services. Interested candidates should apply to be considered.

Essential Functions

These are the job duties required of the position.

Essential Functions	Develops and executes strategies and tactics that enhance communications, creates engagement among target audiences and builds overall awareness to enhance new student recruitment. Reports to the Vice President of Marketing and Communications and works in collaboration with the Associate Vice President of Enrollment Services to build and maintain close relationships for the purpose of planning, implementing and measuring the impact of compelling marketing strategies and tactics that promote the mission, strategic goals, opportunities, programs, people and events of the colleges audiences that include prospective and current students, alumni, the larger community and others. Works independently to produce, edit, and distribute print and electronic recruiting marketing materials and social media content, in alignment with larger marketing strategies and objectives. Acts as primary liaison between Enrollment Services and USA's Office of Marketing and Communications to ensure that the marketing and communication needs of the unit are met within the context of the overall University brand and marketing standards and plans effective use of central marketing resources in support of these efforts. Partners with the Associate Vice President and other staff in Enrollment Services to plan marketing strategies and campaigns for undergraduate and graduate recruitment that feature academic programs and highlights career opportunities and alumni outcomes to prospective students in local, state and regional markets and works closely with the Marketing and Communications staff embedded in administrative and academic units to review ongoing needs, project scope and cost estimates/projections. Enhances the visibility of the University in the community through effective marketing and promotion of public and special events such as USA Day and other enrollment-related activities, in conjunction with other members of the Marketing and Communications team. Manages the design, content creation and publication of enrollment materials. including coordination of photography. Plans, writes, edits, produces and disseminates a variety of marketing and communications materials, including copy for websites, copy for PowerPoint presentations and copy for brochures and other enrollment-related marketing materials. Designs and coordinates printing and distribution of prospective student recruitment invitations and related communications. Enhances the Enrollment Services website in accordance with best practices and in alignment with USA's strategic marketing goats and ensures websites are current, accurate and relevant to target audiences. In conjunction with department leadership, enhances the social media presence to focus on student recruitment. including monitoring posts and responses. Manages a limited number of the student workers/graduate assistants that focus on communications and marketing in Enrollment Services and/or on the marketing team. Assists with Enrollment Services events planning, coordinates event marketing and ensures event documentation for use in their publications. Regular and prompt attendance. Ability to work schedule as defined and additional hours as required Related duties as required.

Essential Functions

Develops and executes strategies and tactics that enhance communications, creates engagement among target audiences and builds overall awareness to enhance new student recruitment.
Reports to the Vice President of Marketing and Communications and works in collaboration with the Associate Vice President of Enrollment Services to build and maintain close relationships for the purpose of planning, implementing and measuring the impact of compelling marketing strategies and tactics that promote the mission, strategic goals, opportunities, programs, people and events of the colleges audiences that include prospective and current students, alumni, the larger community and others.
Works independently to produce, edit, and distribute print and electronic recruiting marketing materials and social media content, in alignment with larger marketing strategies and objectives.
Acts as primary liaison between Enrollment Services and USA's Office of Marketing and Communications to ensure that the marketing and communication needs of the unit are met within the context of the overall University brand and marketing standards and plans effective use of central marketing resources in support of these efforts.
Partners with the Associate Vice President and other staff in Enrollment Services to plan marketing strategies and campaigns for undergraduate and graduate recruitment that feature academic programs and highlights career opportunities and alumni outcomes to prospective students in local, state and regional markets and works closely with the Marketing and Communications staff embedded in administrative and academic units to review ongoing needs, project scope and cost estimates/projections.
Enhances the visibility of the University in the community through effective marketing and promotion of public and special events such as USA Day and other enrollment-related activities, in conjunction with other members of the Marketing and Communications team.
Manages the design, content creation and publication of enrollment materials. including coordination of photography.
Plans, writes, edits, produces and disseminates a variety of marketing and communications materials, including copy for websites, copy for PowerPoint presentations and copy for brochures and other enrollment-related marketing materials.
Designs and coordinates printing and distribution of prospective student recruitment invitations and related communications.
Enhances the Enrollment Services website in accordance with best practices and in alignment with USA's strategic marketing goats and ensures websites are current, accurate and relevant to target audiences.
In conjunction with department leadership, enhances the social media presence to focus on student recruitment. including monitoring posts and responses.
Manages a limited number of the student workers/graduate assistants that focus on communications and marketing in Enrollment Services and/or on the marketing team.
Assists with Enrollment Services events planning, coordinates event marketing and ensures event documentation for use in their publications.
Regular and prompt attendance.
Ability to work schedule as defined and additional hours as required
Related duties as required.

Posting Information

Number of Vacancies	1
Position End Date (if temporary)
Job Open Date	08/13/2026
Job Close Date
Open Until Filled	Yes
Special Instructions to Applicants
Working Days	Monday - Friday
Working Hours	8:00 a.m. - 5:00 p.m.
Job Location	Main Campus
Full-time or Part-Time	Full Time
Regular or Temporary	Regular

Supplemental Questions

Required fields are indicated with an asterisk (*).

* Are you at least 18 years of age?
- Yes
- No
* Do you have a legal right to work in the United States?
- Yes
- No
* The University of South Alabama typically does not sponsor individuals for staff positions. Will you now or in the future require sponsorship for employment visa status?
- Yes
- No
* What is the highest level of education you have completed?
- Less than High School
- High School Diploma or equivalent
- Associates Degree
- Bachelors Degree (or will obtain within 6 months)
- Masters Degree (or will obtain within 6 months)
- Terminal Degree (or will obtain within 6 months)
* How many years of related experience do you have?
- Less than 1 year
- Between 1 - 3 years
- Between 3 - 5 years
- Between 5 - 7 years
- More than 7 years
* How did you hear about this position?
- USA website
- LinkedIn
- Zip Recruiter
- Indeed
- HigherEd Jobs
- Alabama Career Center / Alabama Works
- Facebook
- Word of mouth
- Other

Applicant Documents

Required Documents

Optional Documents

Resume
Cover Letter

The University of South Alabama is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, religion, age, genetic information, disability, protected veteran status or any other applicable legally protected basis. If you feel you have been discriminated against, please notify the Equal Employment Opportunity Investigator or the Associate Vice President, Finance and Administration/CHRO.

EO Employer minorities/females/veterans/disabilities/sexual orientation/gender identity.

Annual Security and Fire Safety Report
The University of South Alabama publishes certain crime statistics for the most recent three-year period as required by the Jeanne Clery Act. The Annual Security and Fire Safety Report is required by federal law and contains policy statements and crime statistics for the school. The report, along with additional information, is available online at: http://www.southalabama.edu/departments/police/resources/fireandsafetyreport.pdf. You may also request a paper copy from the University Police office located at 290 Stadium Blvd, Beta Gamma Commons Building, Mobile, AL 36688.

PI286439723

Job ID: 85546837

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Median Salary

Net Salary per month

$3,236

Cost of Living Index

62/100

Median Apartment Rent in City Center

(1-3 Bedroom)

$1,132 - $1,750

Safety Index

35/100

Utilities

Basic

(Electricity, heating, cooling, water, garbage for 915 sq ft apartment)

$150 - $200

High-Speed Internet

$60 - $75

Transportation

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(1 gallon)

$3.37

Taxi Ride

(1 mile)

$2.04

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