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Description

Job Description :

Shopper Marketing Manager

Hamburg

Job Sharing 25 hours per week

About us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

At Diageo, we boast a wealth of admired brands that few companies can rival. With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there's a rich legacy of character and outstanding products to promote. And we rely on passionate, driven marketers to celebrate these brands and ensure their future success.

About the Role

Shoppers increasingly buy from a repertoire of brands and the vast majority of decision making is made at the point of purchase hence our ability to influence the point of purchase is critical to business growth. The effectiveness of our shopper marketing is therefore fundamental and will focus on driving recruitment and/or premiumization across the different shopper missions and sub channels.

We are looking for an experienced and passionate Shopper Marketing Manager, who will lead the Shopper Marketing for our strong portfolio of Whisk(e)y brands, in a job-sharing model, with a weekly working time of 20-25 hours. This is the perfect role for someone, who wants to enjoy the flexibility of working part-time without making a compromise regarding sophisticated work content, high responsibility and having a direct and positive impact on the growth of our brand and business.

Responsibilities include but are not limited to the following:
  • Lead the development of shopper marketing strategies for the portfolio of whisk(e)y brands, based on strong insights as well as latest shopper marketing findings and trends
  • Lead the creative development and execution of integrated shopper marketing programmes designed to drive effective and efficient shopper conversion at the point or purchase and in line with brand strategy and guidelines
  • Ensure shopper marketing programmes are developed through the lens of the priority channels (grocery, convenience, discounters, ecommerce, B2B, managed retail on trade, independent on trade) and there is consistency in the deployment of key brand assets to build and access memory structures.
  • Lead the briefing and management of agencies to ensure all tools are delivered with highest quality standards, on time and fully in line with customer requirements.
  • Ensure robust post assessments are conducted in order to develop a comprehensive understanding of activity performance and impact in order to strengthen future plans and activations
  • Build partnerships with the Customer Activation teams across markets as well as the Global Brand teams to ensure our joint needs are fully met and programmes can be easily tailored to meet specific local and customer needs.


About You

  • 7+ years of marketing and commercial experience, at least 3 years in a shopper marketing role
  • Existing capability to build relationships/partnerships with internal and external partners as well as successful management of senior partners, resulting in strong and positive outcomes
  • Strong growth mindset, ownership and accountability for great performance and brilliant execution
  • Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results
  • Experience working across multiple countries/geographies with a deep knowledge of the German shopper and commercial environment


Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Character Is Everything

Worker Type :
Regular

Primary Location:
Hamburg

Additional Locations :

Job Posting Start Date :
2021-10-20-07:00

Job Information

  • Job ID: 61131995
  • Location:
    Hamburg, Germany
  • Position Title: Shopper Marketing Manager Whisk(e)y - job share
  • Company Name: DIAGEO
  • Job Type: Part-Time
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