Description

Fred Beans Automotive Group, a family- owned automotive company is immediately hiring an experienced Marketing Director to oversee all marketing initiatives for our dealerships, collision centers and other entities! This is an ON-SITE role so must be local to Doylestown, PA

Join Fred Beans Automotive Group, voted Best Places to Work 5 years running and Healthiest Employers for 2021 and 2022!

Hours: M-F 

What You'll Do

• Drive the development and execution of marketing campaigns across multiple channels, including digital marketing, social media, email marketing, advertising, events, and public relations
• Oversee a $15,000,000 per year budget
• Provide the dealerships with the tools to support sales
• Serve as a liaison and primary point of contact to evaluate, prioritize, develop, manage, implement, and test digital initiatives.
• Oversee the effective planning and execution of content across the websites and online marketing campaigns
• Manage and analyze all aspects of web analytics related to digital strategy and communicate relevant information to management
• Provide expertise on current digital industry best practices.
• Direct internal and external teams
• An in depth understanding of search engines, search engine optimization
• Work directly with third party vendors to execute our marketing initiatives
• Create monthly Budgets to ensure proper spend by location

• Creates marketing budget and action plans that clearly defines objectives, goals, schedules and assignments to implement and achieve targeted opportunities
• Supervise the marketing team, including hiring, training, workloads, schedules and deadlines
• Oversee the operation of company’s website or email marketing program and provide analytics review
• Develop and implement an overarching marketing strategy aligned with the company's objectives to enhance brand recognition, market share, and revenue growth.

Why You’ll Love Us!

• Company funded training and leadership programs to help you further your career. (Our company spent over $600,000 training our staff last year)
• Advancement Opportunities
• Company funded health benefits
• Life, Disability, and Cancer Insurance
• Pet Insurance
• Company-matched 401(k)
• Paid Time Off
• Paid Parental Leave
• Volunteer Time Off
• Convenient and reasonable work hours Monday through Friday
• Employee and Community discounts at over 150 vendors
• Healthy Living Program

Requirements

What You'll Need

• Degree in Marketing with Online Marketing experience.
• 5 – 10 years’ experience managing websites
• A strong understanding of the automotive industry from a digital perspective.
• Extensive knowledge of website design and function.
• Extensive knowledge of digital analytics as well as the ability to take actionable decisions based on website analytics.
• Expert in tools used (dealer.com, cobalt websites, CRM, CDK, Hootsuite social media tool etc.)

Fred Beans Automotive is an equal opportunity and veteran friendly employer.