Description

SouthEast Bank operates branches throughout East and Middle Tennessee, blending modern amenities with hometown service and decision making. Our customers enjoy access to convenient electronic and mobile banking platforms, such as online banking, mobile deposits, person-to-person payments, automatic fraud monitoring, and a worldwide ATM network. By looking at our business through the eyes of our customer, we have differentiated ourselves from other banks and financial institutions. Because we are an independent local bank, we make decisions quickly and locally without outside influence. From humble beginnings, SouthEast Bank has become a very dynamic bank providing innovative financial solutions for our customers. We take a long-term management view instead of managing to a quarterly balance sheet that meets investors’ or analysts’ expectations. This enables us to provide greater value to our customers and the communities we serve.

We are searching for a Marketing Manager to join our team!

ESSENTIAL FUNCTIONS: 

• Actively manage and prioritize marketing requests in a high-volume environment
• Coordinate and communicate marketing campaign objectives in an effective and professional manner
• Measure and report on the performance of owned campaigns
• Oversee content and community management for external and internal sites
• Oversee content for print ads, press releases, blogs, and general marketing campaigns
• Manage media partner relationships (newspaper, outdoor, television, radio)
• Attend and provide support for special events, trade shows, networking events, community-sponsored events as an ambassador for the brand
• Organize and maintain content calendars of marketing initiatives
• Networking, public relations, reputation management

Requirements

SKILLS, KNOWLEDGE, AND TRAINING:

• Interpersonal skills in dealing with customers and employees
• Understanding of bank/student loan products, policies, and regulations
• Analytical thinking and problem solving in a fast-paced environment
• Present marketing objectives and results clearly and effectively
• Exceptional writing skills with critical attention to detail/editing
• Strong understanding of AP style as it relates to press releases and formal writing
• Prioritize and plan work activities to develop realistic action plans to meet deadlines
• Ability to operate within a heavily regulated space and coordinating within a defined compliance review process

REQUIRED EXPERIENCE:

• Bachelor's degree required
• 5+ years of relevant marketing experience; 4 or more years working on email marketing campaigns, lead generation and nurturing
• Excellent interpersonal skills coupled with effective marketing skills
• Project management and proven problem-solving skills
• Familiarity with Salesforce and Pardot