Description

Rewriting the Code (RTC) is a nonprofit organization committed to increasing student and early career women’s power in becoming the next generation of tech leaders.  RTC has created a fast-growing, global community of over 25,000 women across 110+ countries who are supported in their professional and personal growth through community, educational programming, and connections with RTC’s corporate partners.

About this Opportunity

As the Lifecycle Marketing Manager, you will:

• Lead and Innovate: Develop and execute cutting-edge digital marketing campaigns across multiple channels including email, SMS, and social media to drive member engagement from acquisition to loyalty.
• Collaborate Creatively: Work closely with external creative teams and internal stakeholders to produce impactful and measurable content.
• Harness Data: Utilize analytics tools to evaluate campaign effectiveness and provide data-driven insights to drive strategic marketing decisions.
• Optimize Member Experience: Design comprehensive lifecycle strategies to enhance each stage of the member journey, ensuring a personalized and engaging experience.\

Why Join Rewriting the Code

• Mission-Driven Impact: Directly contribute to connections and initiatives that empower women in tech and promote diversity and inclusion.
• Dynamic Work Environment: Thrive in a collaborative and fully-remote workplace.  This role only supports remote work within the US.
• Competitive Compensation.  We are dedicated to pay equity best practices, which also ensures our offers are presently fairly, and represent our best and final.  The nationwide starting salary range for this position is $78,000-$95,000 annually.  Offers will be representative of the position's scope aligned with the incumbent's experience and qualifications.
• Comprehensive Benefits. Comprehensive medical, dental, and vision insurance (80% of employee coverage paid by RTC), group life, Simple IRA with company match, generous paid time off benefits which includes 3 weeks of PTO to start along with 8 company paid holidays, and a 2-week paid EOY winter break.

Requirements

About You

• Experienced Marketer: You have at least five years of marketing experience, with a deep focus (minimum of 2 years) in lifecycle marketing. Experience in a tech or member-based association is preferred.
• Educational Background: A Bachelor's Degree in Communications, Business Administration, Marketing, or related field.
• Strategic Thinker: Proven success in developing B2C marketing campaigns tailored to a tech-savvy audience. Startup experience is a bonus.
• Tech-Savvy: Proficient with marketing tech stack tools like HubSpot and Zapier and adept at leveraging new technologies to enhance marketing effectiveness.