Description

EXPECTATIONS/DUTIES

• This individual is charged with driving digital strategy to meet objectives and project deliverables while leveraging a solid understanding of digital initiatives, policies, procedures and/or requirements

• With a focus on inbound and outbound marketing efforts, lead generation, and marketing channel optimization, this role is critical to increasing volume and promoting brand growth through the development, management, and reporting of digital plans and partnerships

• Effectively produce results with a focus on paid media, social media, and reputation management

• Establish strong working relationships with a variety of digital partners to manage the digital media-buying, placement, monitoring, and reporting

• Lead the in-house day-to-day operation of all digital marketing efforts, working at both the strategic level and operational levels as a subject matter expert

• Assist in YARDI integrations systems for on-site properties and assist in diagnosing YARDI function issues.

• Measure and report the performance of all digital marketing efforts (SEO, paid search, email marketing, etc.), against goals (ROI and KPIs) and provide strategic recommendations

• Contribute to large-scale planning related to the execution of the digital strategy for on-site property teams.

• Maintain end-to-end digital marketing capabilities and strategy that align with the needs and goals of each property and corporate level.

• Oversight and management of corporate and property-level website strategy, SEO optimization, initiatives, and best practices

• Set and deliver short and long-range content management direction for websites

• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to the use of digital marketing agencies

• General oversight and management of all digital initiatives for RPM properties and corporate channels, including but not limited to.

• websites, portals, SEO, paid search, ILS, reputation management, Google web tools, and social media

• As needed, develop, and manage all components of digital marketing campaigns, inclusive of ads, landing pages, copy, and other assets as applicable

• Audit and manage all digital marketing campaigns created in-house or outsourced with vendor partners

• Provide expertise as needed to clients in partnership with the in-house marketing associates and operations teams

• Support business development efforts through digital marketing evaluation of prospective new properties and clients

• Oversight and management of Google web tools for corporate and the property portfolio

• As needed, engage with the management system to improve SEO through website back-end settings (tagging, photo edits, copy, and other enhancements)

• Communicate clearly all information attained through the follow-up of reviews, leads, and marketing materials to the Management team, Marketing team, and Senior leadership in the effort to approve all our expectations for our sales goals, employee development, and customer service goals

• Ability to work on your own and be hands-on with minimal supervision.

Requirements

• Bachelor's degree from a four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience

• Minimum of 3 years’ experience with digital marketing (preferably Property Management Experience)

• Yardi, Real Page, Linked In, Facebook, Knock

• Proven track record of success in internet advertising and social media campaigns

• Ability to analyze the market conditions online and respond accordingly