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Curiosity Stream
MD, United States
6 days ago
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Curiosity Stream
Maryland, United States
6 days ago

Description

Are you looking for an amazing challenge to get you to the next level of your career? Curiosity Stream has big dreams and we're looking for a Growth Marketing Manager.

Curiosity Stream is the world's leading streaming service featuring movies & shows that cover science, nature, history, pop culture, tech, music and pretty much anything else you can think of. In this role, you'll be building a growth marketing machine with support from managers with outstanding leadership and growth experience.You'll help Curiosity Stream reach the next stage of growth as you break ground on new marketing channels, create the strategy to excite prospects, and develop the plans that will engage and retain subscribers.

We want a Growth Marketing Manager with an intense focus on growing a business and growing in their career. An ideal candidate is passionate about constantly getting better; you're always reading a new book or taking a class to improve your professional skill set. You may not be an expert in every marketing area, but you're willing to put the time and effort into becoming one.

You're better than most marketers, and you can tell us why with specific achievements you personally drove. You see iOS14 as an exciting challenge to be overcome vs. an insurmountable obstacle. You understand things like incrementally and marginal return, and aren't afraid to speak your mind.

This role will drive subscriber acquisition via digital channels including paid search, paid social, display, etc. You'll work with product, engineering, creative, and analytics to aggressively hit growth targets.

You'll generate ideas for increasing engagement and retention, and work with other teams to put those ideas into practice. You will be a data-driven growth marketer that can optimize current marketing initiatives and identify new opportunities to grow the business.

Are you ready for a challenge?

Responsibilities

  • Efficiently deploy budget to maximize subscriber volume, lower CAC, and drive higher LTV
  • Analyze tests and make recommendations for future testing/optimization across paid channels (testing marketing variables including offer, copy/messaging, targeting and segmentation, and creative)
  • Analyze metrics on an ongoing basis to ensure that campaigns are improving return on ad spend - focus on finding and driving high quality subscribers
  • Update reporting to uncover meaningful trends, insights, and forecasts
  • Explore new channels for potential growth opportunities
  • Lead funnel optimization efforts in tandem with product and analytics
  • Partner with internal teams to generate and execute retention and engagement projects

Curiosity Stream is one of the world's leading global factual streaming media services and media companies, with documentary series and features covering every topic from space exploration to adventure to the secret life of pets, empowering viewers of all ages to fuel their passions and explore new ones. Launched in 2015 by Discovery Communications founder and media visionary John Hendricks, Curiosity Stream is an award-winning destination for on-demand content. With more than 16 million paying subscribers and 3,500+ titles, Curiosity Stream is available worldwide to watch on TV, desktop, mobile and tablets. For more information, visit curiositystream.com. The company is publicly listed on the NASDAQ under the ticker symbol CURI.

Curiosity Stream is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any applicable legally protected status.



Requirements

Basic Qualifications

  • Bachelor's Degree or comparable work experience required, in addition to 3-5 years growth marketing experience, with direct-response, performance marketing, and paid advertising background desired
  • Must have hands-on experience managing Facebook and/or Google Ads campaigns
  • Experience with a/b testing, funnel optimization
  • Working knowledge of ad tech stack, including tracking and measurement, bid management/automation, and attribution
  • Highly analytical with hands-on experience pulling data, building reports and analyzing large sets of data
  • Good experience with Excel
  • PhotoShop is a plus but not required
  • Experience w/ Hubspot or similar CRM (customer relationship management) tool is a plus but not required
  • Familiarity with SEO (Search Engine Optimization) concepts
  • Strong ability to learn, expand skill set, and seek self-improvement
  • Strong oral and written communication skills
  • If you hit most but not all of these qualifications and are an aggressive problem-solver who is hungry to excel and do amazing work, let's talk!

Job Information

  • Job ID: 58811618
  • Location:
    Maryland, United States
  • Position Title: Growth Marketing Manager
  • Company Name: Curiosity Stream
  • Industry: Entertainment / Sports
  • Job Function: Marketing Analytics,
    Marketing Communications,
    Marketing Research,
    Social Media,
    Other
  • Job Type: Full-Time
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