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Bel Brands USA
Chicago, Illinois, United States
13 hours ago


Looking for a dynamic, results-oriented Associate Shopper Marketing Manager (Assoc. SMM) who thrives in a fast-paced, hybrid work environment to extend brand strategy and activation platforms to retail partners through the development of Shopper Marketing programs that will drive profitable volume, sales and equity of Bel Brands USA. The Marketing organization is responsible for developing the long-term strategy for the brands, building differentiated market positioning, developing superior brand mixes, as well as developing and executing integrated marketing plans. Specifically, within the Marketing organization, Bel Brands defines Shopper to include National Shopper Programs, Account Specific Marketing (ASM) and Retailer Website Content Management.

The Associate Shopper Marketing Manager role leads the strategic development and execution of Shopper Marketing programs across the Bel Brands portfolio at multiple key retailers. This position will work in partnership with the Brand teams, Shopper agency and the Sales organization reporting to the Shopper Marketing Manager. The Assoc. SMM will also manage Bel Brands USA portfolio retailer website content; including but not limited to updating package shots, customizing retailer content, and uploading to Syndigo. We staff this team with strong thought leaders, innovators and collaborators who are driven to leverage their experiences to help shape the future of shopper marketing while delivering results with our retail partners. 

This shopper marketing experience will develop and showcase the ability to strategically evaluate business opportunities, develop deep consumer and shopper empathy, and closely partner with sales and brand leadership to bring opportunities to market to positively impact brand equity, sales, and profitability. 

Essential Duties and Responsibilities

  • Subject Matter Expertise: Serve as a subject matter expert in Shopper Marketing for specific key retailers, advancing Bel Brands USA shopper plans, driving cohesion across brands and integrated marketing plans.
  • Plan Development and Execution: Lead retail specific briefings, manage program development and execution of Shopper Marketing/ASM plans for Bel Brands portfolio. In partnership with agency and input from Brand and Sales teams, ensure teams are aligned with best practices and retailer needs, both in strategy and execution.
  • Ecommerce: Provide Ecommerce content thought leadership/best practices and manage Bel Brands retailer website content via Syndigo. This is done by updating brand specific package shots and developing custom retailer content to ensure retailers have the most accurate and updated information.
  • Communications: Lead and manage agency relationships for respective retailers and program budgets.
  • Program Evaluation: Summarize and communicate retailer specific program impact, lessons learned, and incorporate learning into future program development.


Qualifications and Competencies

  • Minimum Bachelor’s degree required
  • Minimum of 5 years’ experience in an agency or other shopper-related company and/or minimum of 2 years CPG experience in a Shopper Marketing role
  • Preferred prior digital marketing and/or agency management experience
  • Preferred prior retailer website content management experience

 Specific Competencies Required

  • Must have experience managing multiple projects at once in a fast paced, matrix management environment.
  • Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
  • Ability to analyze relevant data, insights, and information to identify opportunities and develop strategy and plans to address.
  • Ability to communicate (both verbally and in writing) concisely and effectively within function and with cross-functional team and agency partners.
  • Demonstrated ability to develop and cultivate relationships.
  • Strong creative thinking skills and a continuous improvement mindset to approach things differently than historically planned.
  • Strong organizational skills, ability to break down complex topics into simple actionable messages.
  • Result-driven.
  • Attention to detail, planning and preparation.
  • Advanced PowerPoint and Excel skills.

Performance Expectations

  • Takes full ownership mindset towards applicable business lines, strategy, and associated performance. 
  • Gains trust and respect of management, coworkers, vendors, and agency partners. Maintains the integrity of confidential business and product information.
  • Makes decisions in a complex environment without having all the information at hand.
  • Gives and can receive ongoing, straightforward, and constructive feedback.
  • Develops trustful relationships and engages teams towards common objectives.
  • Can be trusted to contribute key deliverables on-time with the utmost quality and accuracy.

 Working Conditions:  Work is performed in a hybrid work environment.  Hours of work will generally be during regular business hours with at least 40 hours a week.  At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

 The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

Job Information

  • Job ID: 61179405
  • Location:
    Chicago, Illinois, United States
  • Position Title: Associate Shopper Marketing Manager
  • Company Name: Bel Brands USA
  • Industry: Consumer Goods/Products
  • Job Function: Marketing
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 3-5 Years
  • Required Travel: 0-10%
Chicago , IL , US

For All, For Good, our company signature, reflects Bel’s commitment to a healthier and responsible food for all. This mission mobilizes our nearly 13,000 employees every day in over 30 countries to build a profitable and sustainable business model. Universal and positive, you know our global brands - The Laughing Cow®, Kiri®, Mini Babybel®, Leerdammer®, Boursin®, as well as Kaukauna®, Merkts® and Price's® in the U.S. We continue to reinvent our brands to offer healthier and responsible fruit and dairy snacks to all consume...

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