Description
As Program Marketing Manager, you’ll be the hands-on driver of BPA’s marketing and communications efforts. Your day-to-day work includes building and executing campaigns, writing and scheduling emails and social posts, coordinating with the Editorial Content Manager and outside creative vendors, and ensuring content gets out the door on time. You’ll manage marketing for membership, allies, affinity programs, and grant-funded initiatives. You’ll also support events and special projects such as annual conferences, annual reports, and ongoing awareness campaigns.
Member, Ally, and Affinity Programs
o Oversee membership marketing campaigns and activities, coordinating with the Editorial Content Manager and design vendors to produce emails, social media assets, and member content.
o Support retention tactics and email automations as part of membership operations.
o Direct the development of member-only content and promotional materials, working with the Editorial Content Manager for copy and the creative vendor for layout.
o Promote and coordinate member webinars, including outreach, communications, and follow-up.
o Manage outreach and communications for Allied Partners and affinity programs, developing marketing deliverables to drive participation and track results.
Grant-Funded Initiatives
o Lead execution of multi-channel campaigns (email, social, flyers, landing pages, blogs, webinars, video) with support from the Editorial Content Manager and creative vendors.
o Attend grant-related meetings and working groups to gather requirements, share updates, and ensure alignment with funder objectives.
o Coordinate with subcontractors and vendors for deliverables, ensuring materials meet brand standards and project goals.
o Track, analyze, and report on marketing and outreach performance.
Organizational Marketing Support
o Provide marketing support for webinars, events, and presentations, overseeing and contributing to the creation of promotional materials and slide decks.
o Coordinate collateral, branded items, and logistics for non-BPA events.
o Support BPA’s annual National Home Performance Conference by coordinating member events, onsite communications, and BPA’s trade show presence.
o Contribute to BPA’s annual Energy Efficiency Jobs in America (EEJA) report and manage the Faces of EE initiative, leading outreach, campaigns, and participant engagement.
ABOUT YOU
You’ve done (a lot of) this before. You’ve got the skills and experience to hit the ground running. You might not have covered everything in previous roles, but you’ll be able to learn quickly and apply it.
You’re a juggler. You’re used to multiple projects and can keep things moving. You know what questions to ask, and how to balance conflicting priorities to deliver successful outcomes.
You figure out what’s needed. You’re comfortable shifting through lots of information to get to the root of an issue, figuring out what to do, and you have the confidence to make it happen.
You’re a collaborator. We are big believers in the power of a team and work closely with stakeholders internally and externally to share experience and knowledge. This approach will fit you like a glove.
You enjoy working on smaller teams and are happy managing your own workload. Your flexibility and proactive nature mean that you’re comfortable and motivated to make decisions yourself, knowing how to draw in other team members to help get things done.
You’ve got an eye for improvement. You never stop trying to find better, more efficient ways of doing things.
You take your work, but not yourself, too seriously. You keep the mission at front of mind and know that the team’s success is your success. You know that work should be fun and that a good laugh is key to a productive day.
ABOUT THE BUILDING PERFORMANCE ASSOCIATION
At BPA we’re not all the same. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our association stronger. If you share our values and our enthusiasm for helping improve the lives of others, you will find a home at BPA.
At BPA we collaborate. Seriously. Our team is made up of some pretty great individuals, but together we are absolutely amazing. If you value giving and receiving input, working toward (and celebrating) shared successes, being inclusive, giving the benefit of the doubt, and being responsible for each other- we should talk.
At BPA we care about the whole you. Nowadays, there really isn’t such a thing as work/life balance. Work and life are irrevocably intertwined. We want you comfortable and that is why this is a remote position. We don’t worry about you being away from your desk over a doctor’s appointment, a child’s performance, or a needed mental health break. BPA has what we call the flexible workplace- this means that if you need to be away for a part of the day to tend to your life, we are happy to support you.
BPA wants you to reach your potential. Your professional development and professional satisfaction are important to us. We want to support your growth not only through work experience, but through continuing education opportunities as well. We want you to be challenged and energized, we want you to have significant influence on the projects you take on. We want you to have career goals and while we hope it involves BPA for the long term, if you are pulled in another direction, having your growth supported while you are here will have been well worth it.
BPA values a good fit. A sense of humor helps. Having a can do and go with the flow attitude fits. We want you to be yourself- characters are most certainly welcome. We often spend more time with our colleagues than with our families and friends during a given week, therefore we see bringing in new team members as an awesome opportunity and responsibility. We value team oriented, friendly, approachable, spirited individuals with lots of integrity who are eager to get things done.
MORE ABOUT BPA
The Building Performance Association is a membership-based 501(c)(6) industry association representing the broad range of stakeholders that deliver energy efficiency services and products to owners and occupants of existing residential buildings, nationwide. The Association’s mission is to transform the market for the home performance industry through advocacy, education, research, and networking to ensure all homes are healthy, comfortable, and energy efficient.
As an equal opportunity employer, Building Performance Association is committed to recruiting and retaining a diverse workforce and does not discriminate based on race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.
We offer a very attractive compensation package including health insurance, a 401K retirement plan with a 100% match up to 4% of salary, supplemental insurance, life insurance, short term disability insurance, long term disability insurance, generous Paid Time Off (PTO), paid holidays and a flexible workplace.
Requirements
MUST-HAVE EXPERIENCE
o Proven experience developing marketing copy and creative direction for landing pages, email campaigns, and social media content.
o Hands-on experience with marketing automation platforms and content management systems.
o Exceptional written and verbal communication skills.
o Strong understanding of B2B or nonprofit marketing strategies.
o Strong organizational and project management skills, with the ability to juggle multiple priorities and deadlines.
o A bachelor's degree in marketing, communications, or a related field.
NICE-TO-HAVE EXPERIENCE
o Experience creating storyboards and managing the production process for video ads or promotional campaigns.
o Familiarity with Canva for creating basic graphics.
o Experience developing, hosting, and promoting webinars.
o Experience in staffing and marketing in-person events.
o Experience coordinating with vendors and creatives to deliver collateral and branded materials.
o Knowledge of the residential energy efficiency industry.
SKILLS & QUALITIES
o Ability to work collaboratively with cross-functional teams.
o A creative mindset with an eye for storytelling.
o A sincere desire to make a difference and a commitment to the organization's mission.
o Up-to-date knowledge of marketing trends and best practices.
o Commitment to the Association’s mission and vision.
o A down-to-earth attitude, sense of humor, and a sincere desire to make a difference from day one.
