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- Sr. Technical Product Marketing Manager
Description
Eagleview
Locations: Rochester, New York
Categories: Sales and Marketing
Job Type: Regular Full-Time
Work Type: Remote
Req ID: 2712
Job Description
About UsEagleview® is a leading provider of aerial imagery, property insights and software that transforms the way people work. Eagleview holds more than 300 patents and owns a large geospatial data and imagery library encompassing 94 percent of the US population. Eagleview provides the most accurate data, enabling customers in the government, construction, solar and insurance industries to make timely, informed and better decisions.
Overview
Eagleview, the leader in aerial imagery, is hiring a Sr. Technical Product Marketing Manager in Marketing. Building upon the company's significant investments in APIs, tools, and developer experience, you will work cross-functionally to build the go-to-market programs that help developers discover, evaluate, and adopt Eagleview's APIs, content, and data. We are a fast paced, energetic team driven by continuous process improvement. We're looking for motivated, organized, and independent team members. This position requires good communication skills and the ability to quickly pick up new technologies.
With your technical expertise and business acumen, you will translate technical value into compelling, accurate messaging; build developer-friendly content; lead GTM launches; and partner with product, marketing, and sales to grow usage, conversions, and revenue. You will co-own key developer KPIs and help shape Eagleview's position in the geospatial developer ecosystem.
Responsibilities
Technical Messaging & Positioning
- Develop messaging aligned to how developers think and evaluate APIs, consistent with their desired integration workflows and cost considerations. You'll translate engineering and product features into impact stories that resonate technically and strategically.
Developer Content Production
- Create Quick Starts, code samples, API usage guides, tutorial blog posts, demos, and reference integrations to accelerate time to value.
GTM Launch Leadership
- Own go-to-market strategy for each developer-oriented launch.
- Coordinate cross-functional resources, define launch assets (messaging, decks, FAQs), and ensure discoverability in developer channels and search/LLM contexts.
Demand & Digital Activation
- Collaborate with demand generation, content marketing, and social teams to activate campaigns targeted at developers.
- Own TOFU metrics like developer traffic, signup conversion, and content engagement.
Competitive Differentiation
- Maintain and evolve technically credible narratives to differentiate Eagleview's offerings versus alternatives.
- Train internal teams to confidently speak to where we win technically.
Sales Enablement & Conversion
- Translate self-serve developer signals into sales plays.
- Create enablement materials (playbooks, objection handling, technical decks) to help sales turn developer engagement into sales-led deals, where appropriate.
Data & Insight Feedback Loop
- Analyze product usage, funnel metrics, and developer feedback to refine messaging, identify friction, and influence roadmap.
- Co-own self-serve adoption and contribution to sales-led revenue.
Collaboration
- Work across BUs to incorporate Developer motions into their GTM.
- Play a central role in the evolving PLG/Growth team, headed up by Product Management.
Qualifications
- 8 - 10 years of product marketing, technical marketing, or related experience, ideally in API-first or developer-focused companies.
Technical fluency
- Ability to explain architectures, integration patterns, data models, and developer workflows.
- Strong content creation skills across technical and persuasive materials.
- Experience launching developer-centric features and leading GTM for technical products.
- Internal leadership, influence, and credibility with engineering, product, marketing, and sales stakeholders.
- Data-oriented mindset: comfortable with analytics to measure, iterate, and optimize.
Preferred
- Full or co-ownership of PLG funnel metrics like traffic, signups, paid conversion, etc
- Experience with geospatial imagery and data platforms. Or adjacent areas such as mapping platforms, aerial, satellite, or drone imagery providers.
- Understanding of built-environment workflows, inspections, and field-to-office data translation.
EEO Statement
This job description is not an exclusive or exhaustive list of all job functions that a workforce member in this position may be asked to perform. Duties and responsibilities can be changed, expanded, reduced, or delegated by management to meet the business needs of the company.
The compensation offered to the successful candidate will be based on a variety of factors, including but not limited to, the candidate's work experience, education and licenses, work-related training, key skills, the core duties of the role and its associated responsibilities, additional benefits offered, and the location where the work will be performed. All Fulltime (30+ hours) employees are eligible for PTO, Sick, and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program; Pet Insurance. This is a full-time, remote role with a salary rangee of $150,000- $180,000, bonus eliglble.
As an Equal Opportunity and E-Verify Employer, Eagleview Technologies does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. We are committed to giving all applicants equal opportunity to participate in the application process and are open to discussing reasonable accommodations for candidates with disabilities.
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