Chief Marketer

Social Media & Influencer Marketing Manager

EM Cosmetics
Culver City, California, United States
28 days ago

Description

Position Summary

We are seeking an experienced web-savvy Social Media & Influencer Marketing Manager. This position will be responsible for driving the growth, development, execution, engagement, and measurement of multi-platform social strategies for EM Cosmetics. Our ideal candidate is passionate about beauty and social media trends, and has heavy experience creating on- brand social content to strategically drive consideration, engagement, sales, and loyalty.

RESPONSIBILITIES

Influencer Partnerships

  • Develop & maintain relationships with media influencers, platform partners, and key bloggers.
  • Manage influencer and ambassador seeding, outreach, collaboration negotiations and contracts.
  • Connect influencers with brand launches and promotions.
  • Expand and strengthen network of influencers.

Community Growth & Engagement

  • Engage, grow and convert social media followers and fans.
  • Expand community with daily listening, maintenance, community engagement/conversation, monitoring and issue escalation/response.
  • Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase the effectiveness of the program.

Content Strategy & Development

  • Develop the brand’s social media content strategy, combining creativity, innovation, historical performance, social media trends and consumer trends
  • Develop innovative new ways for storytelling and driving EM’s point of difference
  • Constantly seek and test new trends and platforms, to be early adopters and be digital pioneers in areas that are relevant for our consumer target
  • Develop clear data-driven goals for social media programs and campaigns, with user engagement and experience in mind that aligns with overall brand priorities and financial targets
  • Understand social analytics and how that impacts visual and content direction for each channel.
  • Plan, curate, manage, and execute all social photography and create weekly and seasonal shot lists.
  • Manage the branded look, feel and messaging to ensure consistency across all social media channels: Instagram, Facebook, YouTube, Pinterest, Twitter, etc.
  • Write copy and consistently deliver on-brand voice across all social platforms for each brand.
  • Create build up around product/campaign launches & orchestrate engaging video content i.e. How-To, Get the Look, Product Demos, Tutorials GRWM, etc.
  • Monitor and analyze performance of each campaign to measure impact.


Requirements

  • BS/BA required
  • Minimum of 3-5 years focused on social media
  • Mastery in and passion for all social media channels
  • Experience acting as a social media thought leader influencing senior executives and gaining buy-in
  • Proven experience leading the creation and implementing digital/social media campaigns
  • Proven experience managing paid social budgets in an efficient manner on major platforms
  • Able to demonstrate how social campaigns deliver impact to broader business and marketing objectives
  • Experience negotiating and executing vendor contracts (influencers, content creators, illustrators, etc)
  • Keen eye for aesthetics, branding and photography
  • Strong emphasis on Photoshop and retouching
  • Adobe Creative Suite
  • Strong writing skills
  • Ability to interpret data using established analytic/reporting tools to create actionable social marketing programs
  • Ability to manage several projects simultaneously and remain calm under pressure

Job Information

  • Job ID: 58812606
  • Location:
    Culver City, California, United States
  • Position Title: Social Media & Influencer Marketing Manager
  • Company Name: EM Cosmetics
  • Job Function: Marketing
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 3-5 Years
  • Required Travel: 0-10%
  • Salary: $70,000.00 - $80,000.00 (Yearly Salary)
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