Chief Marketer

Senior Marketing Manager of Health Care Provider (HCP) Promotion

Astellas Pharma
Massachusetts, United States
6 days ago

Description

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.

This position is based in Northbrook, Illinois, however remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.

Purpose & Scope:

The Senior Marketing Manager of Health Care Provider (HCP) Promotion for XTANDI will be a key member of the brand team. The successful candidate will be responsible for developing HCP promotional programs based on market knowledge, customer insights, and brand strategy. This person is responsible for strategic development and flawless execution of promotional tactics working in close collaboration with partners, including the sales force, other members of the brand teams, the partner company, vendors, and a variety of internal stakeholders across functions including sales training, commercial operations, IT, market research, regulatory, legal, and medical affairs. Provides strategic guidance on key brand building opportunities. Serves as primary marketing contact with field team to support and enhance promotional activities and materials.

Specific responsibilities will evolve based on the lifecycle of the brand and competencies required on specific projects.

Essential Job Responsibilities:

  1. Lead strategic and tactical development of HCP focused programs to overcome business obstacles, drive market share, and achieve sales targets. Continually seek opportunities to innovate and bring ideas to realization. Measure effectiveness on an ongoing basis and recommend & implement changes accordingly.

  2. Serves as the primary marketing partner with CL&D on field direction, communication, and training on brand strategy, competitive events and product milestones. Works closely with CL&D and sales operations to develop the core training programs at the Leadership Forums and National Sales meetings. Leads core promotional execution around internal product milestones and competitive events.

  3. Collaborates closely with the sales field team to enhance marketing programs and execution by overseeing product team meetings, creation of field direction memos, printing of materials, and creation/deployment of digital tools for increased productivity such as ipad sales aids, virtual interactions, and collaboration sites.

  4. Ensure that materials and programs are highly effective and compliant by owning projects through the Medical, Legal and Regulatory review process.

  5. Manage outside agencies in tactical planning, project estimate development, time management, budgeting, and execution of projects

  6. Contribute to the annual brand and tactical plan for HCP promotion.

  7. Complete work in an ethical and compliant manner.

Quantitative Dimensions:

This position will directly impact the sales performance for XTANDI. It will also directly impact the A&P budget based on the efficient use of resources including management of vendors, negotiation for services, and monitoring of budget. It will also indirectly contribute to the sales of other oncology and other franchise brand sales by collaborating across brands to share and leverage best practices across Astellas.

Organizational Context:

This individual will report to the Director, XTANDI Marketing. This position will need to fully develop working relationships with our collaboration partner and internal colleagues from other departments. This role requires high levels of collaboration for success and will need to be consistently demonstrated through the sharing of ideas that leads to creative strategies and implementation of solutions.

Benefits

  • Medical, Dental and Vision Insurance

  • Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down

  • 401(k) match and annual company contribution

  • Company paid life insurance

  • Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

  • Long Term Incentive Plan for eligible positions

  • Referral bonus program

Astellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans



Requirements

Qualifications:

Required

  • Bachelor's degree

  • 7+ years of related, relevant experience (i.e., marketing, sales, sales training, market research, etc.).

  • Strong project management skills with the ability to proactively manage competing priorities

  • Strong written communication, interpersonal skills, and ability to influence without direct authority

  • Ability to present and discuss complex issues to higher level management

  • Experience owning projects through the Medical, Legal and Regulatory review process, preferably for a partnered product

  • Ability to travel up to 30%

Preferred

  • MBA degree or other related graduate-level degree

  • Oncology or experience in a specialty field

  • Pharmaceutical sales experience

  • Experience working in a partnership / co-promotion

  • Experience in support of a launch

Job Information

  • Job ID: 60964767
  • Location:
    Massachusetts, United States
  • Position Title: Senior Marketing Manager of Health Care Provider (HCP) Promotion
  • Company Name: Astellas Pharma
  • Job Function: Other
  • Job Type: Full-Time
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 7-10 Years

Please refer to the company's website or job descriptions to learn more about them.

View Full Profile

Jobs You May Like