Description

About the role:

The Product Marketing Manager is instrumental in driving the growth and market penetration for our portfolio of shows. This role entails crafting comprehensive marketing plans based on the EVP (Employee Value Proposition) and broader portfolio marketing strategies. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion. This position is responsible for nurturing relationships with associations, analysts, influencers, media, and industry bodies, acting as the show's onsite lead. By participating in external events and communities, the Product Marketing Manager shall deepen their industry knowledge, identify trends, and understand our visitors' and exhibitors' needs in detail. This role involves close collaboration with the sales team to align on enablement and account-based marketing (ABM) plans and acting as the customer's voice to inform our Insight programs.

This role offers a fantastic opportunity to shape the future of our shows and play a vital part in achieving our marketing objectives.

Requirements:

• Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy.

• Establish market size, penetration, and identify growth opportunities across key industries and segments.

• Propose and implement audience growth strategies.

• Manage relationships with associations, analysts, influencers, media, and industry bodies.

• Lead onsite at shows and represent our brand at external market/industry-specific events.

• Develop detailed visitor and exhibitor marketing plans and objectives.

• Align with the Sales team on enablement and ABM plans.

• Contribute to persona development for content and customer experiences.

Key Shared Accountabilities

• Collaborate on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.

• Outline core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.

• Support budget planning and analysis alongside Portfolio Marketing Manager & Marketing Ops Manager.

• Maintain ROI and performance reporting with the Campaign Manager & MOps.

• Contribute to the event brand strategy with Portfolio Marketing Manager & Creative Manager.

• Participate in annualised portfolio planning and budgeting with PDs, MOps & Portfolio Marketing Manager.

• Assist in portfolio PR planning with Portfolio Marketing Manager.

• Input into portfolio brand development with Portfolio Marketing Manager & Creative Manager.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.

• Proven experience as a Product Marketing Manager or equivalent role, preferably within a similar industry.

• Experience in market analysis, campaign management, and strategic planning.

• Demonstrated ability to work collaboratively with cross-functional teams.

• Proficiency in marketing automation tools and performance reporting.
• A track record of success in executing marketing strategies that have driven growth and market penetration.

About the Business:

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com

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