Description

• Drive Activation & Adoption: Define messaging, assets, and in-product flows that guide users through their "Aha!" moments and into habit formation. Own measurable outcomes by improving conversion rates at each stage of the activation funnel.
• Enable Expansion: Develop scalable content and playbooks that help GTM and success teams grow accounts through cross-sell, upsell, and new category adoption.
• Own Lifecycle Comms: Craft emails, in-app updates, and guides that highlight new features and drive repeat usage.
• Equip GTM Teams: Provide sales, CS, and partner managers with narratives, enablement, and training that shorten time-to-value and accelerate expansion deals.
• Collaborate Cross-Functionally: Partner with product, growth, and design to set activation KPIs and measure impact across cohorts and ICPs.

• Have 5-7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems.
• Saudi National
• Have a track record of driving activation rates, retention curves, and expansion revenue-not just awareness.
• Are skilled at translating features into value propositions tied to customer jobs-to-be-done.
• Use data and market insights to continuously refine messaging and accelerate GTM experiments.
• Have experience building enablement materials that improve the product conversion and post-sale adoption.
• Are outcome-driven and comfortable being accountable for activation, adoption, and retention metrics.
• Thrive in a fast-moving environment with multiple launches, shifting priorities, and ambitious growth targets.