Description

Job Summary

Description: The product marketing manager plays a critical role in tying together pieces of the puzzle, then telling a compelling story. With deep understanding of the global market and the ability to translate highly technical product information, you are the connective tissue between product, engineering, sales and marketing - ultimately contributing to the positioning and narrative of Nextracker's award-winning solutions and services to help us win business.

Key Responsibilities

Study NX products and NX customers to ensure needs are addressed and products are positioned for maximum benefit

Formally capture customer and market requirements

Develop effective, multi-channel product marketing strategies and plans

Work cross-functionally with sales, engineering, product management and marketing teams to position and promote NX products and services

Translate product & technology into tangible benefits for global customers in different markets with unique market requirements

Follow and analyze market trends to position Nextracker products and services

Develop compelling product marketing content and messages across marketing channels

Test marketing product positioning & messaging

Evaluate campaign success using relevant KPIs and feedback from existing and prospective customers

Examples of your deliverables:

Develop and submit abstracts for global conferences

Build product content for use across digital platforms (e.g. website , social media posts on product related content)

Define, document and evolve product marketing strategies by product topic & product launch

Create product promotional slide decks

Develop datasheets (e.g. copywriting to agency management on layout and graphics)

Envision and define illustrations, animations & videos. See this example , for reference

Write technical whitepapers. See example .

Present product & technical content in compelling form for layperson

Build a broad narrative across entire product portfolio

Qualifications

Proven experience as a Product Marketing Manager in solar, energy, cleantech, or similar

Solar energy industry experience preferred

Adept at communicating with product and engineering teams and at ease with accurate technical lexicon

Experience with market analysis

Experience with direct customer engagement and needs identification

Ability to understand and build features and benefits messaging across multiple domains, such as: energy generation performance; reliability and uptime performance; mechanical / structural components; Electrical and control systems; construction process; and long-term operations requirements

Excellent communication skills - written, verbal, visual; technical & marketing copywriting required

Analytical mind and strong quantitative skills

Experience managing 3rd party creative agencies

Experience with product animations / video: storyboarding, A-Z production, photoshoots, photographic direction

Ability to sketch, do basic graphic design & visual artwork preferred

Can quickly build professional, visually compelling slide decks

Determine key technical content, spec, images to best communicate product positioning and value

Experience using data to convey product messaging, conceptualize appropriate charts, graphs, and infographics

Balance multiple projects, priorities & timelines

Grace and calm under customer & sales pressure

Cross functional collaborator

Pay Range (Applicable to California)

$135,300.00 USD - $186,100.00 USD

Job Category
Sales - Marketing - Account Mgmt

Is Sponsorship Available?
No