Description

Working Schedule:

The Marketing Manager will work full-time on a regular schedule during standard working hours; however, the position may require regular after hours and weekend support. 

Position Summary: 

The Marketing Manager will collaborate with the Executive Director, Marketing Committee, Practice Groups and others in the Firm to ensure successful marketing, media relations, client and internal communications, and client and Firm events.   

Essential Duties:

Marketing

• Proactively work to promote the law and government relations work of the firm and its professionals, including the identification of opportunities to advertise firm documents, speeches, etc.
• Maintain and promote Powers brands and develop recognition with current and prospective clients
• Work with firm lawyers and professionals to spotlight individuals and refresh written content on the firm website
• Track editorial calendars of various legal and other publications, such as Legal Times, Corporate Counsel, American Lawyer, National Law Journal, The Hill, National Journal for advertising, writing and recognition opportunities for attorneys and government relations professionals
• Coordinate the design and production of Firm materials to include professional and display advertisements, marketing collateral, etc.
• Coordinate updates to Firm listings and surveys, such as NALP, Legal Times 150, Of Counsel 700, etc.
• Coordinate and announce legal and other awards such as Super Lawyers, U.S News—Best Lawyers, and Best Law Firms, The Hill Top Lobbyists, etc.
• Manage promotional items (i.e., mugs, pens, brochures, etc.)
• Manage logo requests and marketing materials for sponsorships, conferences, etc.
• Assist with webinars, online training sessions and preparing materials as needed
• Assist with presentations, speeches, and PowerPoint presentations
• Assist with developing the Firm’s overall marketing strategy for working with existing and acquiring new clients
• Update and monitor social media accounts
• Proficiently use email marketing platforms (i.e., Contant Contact, Mailchimp, etc.)
• Translate subject-matter expertise (legal of compliance content) into appropriate messaging
• Contribute to and monitor the firm’s marketing budget
• Other marketing duties as assigned

Communications

• Draft and coordinate the release of the Firm’s news items on the firm’s website, through social media, and to reporters
• Regularly update firm media lists on various platforms
• Coordinate internal and external marketing and promotional activities
• Create and distribute marketing materials
• Support attorneys and government relations professionals in developing appropriate presentations and marketing packages
• Conduct industry and target research for attorneys and government relations professionals
• Distribute relevant news items related to the Firm, Firm attorneys and other professionals, client/contacts on a regular basis
• Generate and disseminate press release announcements
• Develop and disseminate regular reports of Firm accomplishments
• Prepare internal communications on Firm/employee accomplishments including notification of new arrivals, drafting welcome announcements, signage and other tasks
• Other communication duties as assigned 
   

Website Maintenance

• Update the Firm’s website, to include additions and edits to attorney and government relations professional bios, practice group descriptions, and the Firm profile
• Schedule headshot sessions for attorneys and professionals
• Solicit, edit, and post announcements of victories, upcoming events, and speaking engagements
• Proficiently manage SEO tracking and monitoring, making improvements when necessary
• Utilize platforms such as Google Analytics, LinkedIn Advertising, Facebook, etc.
• Other website duties as assigned

Event Coordination

• Develop and maintain master calendar of events
• Coordinate the development of events, presentations, social engagements and conferences
• Coordinate Zoom webinars
• Assist in organizing the office holiday party and summer outings, and charitable events
• Coordinate the selection and distribution of client gifts
• Coordinate the selection and distribution of office holiday cards
• Other event coordination duties as assigned

Business Development

• Draft responses to requests for proposals (RFPs)
• Identify potential business development events/opportunities 
   

Qualifications, Education and Experience: 

• Bachelor’s degree in marketing, communications or journalism required
• 5+ years of marketing experience in a law firm or professional environment preferred
• Exceptional written and oral communication
• Exceptional attention to detail required
• Knowledge of Content Management Systems required
• Fluent in various key social media platforms, including LinkedIn and Facebook
• High regard for confidentiality is essential
• Excellent Teamwork Skills 

Language Ability: 

Exceptional reading and writing is required. Must have the ability to read, analyze, and interpret general business periodicals, and professional journals, as well as the ability to write reports, business correspondence, proposals, advertisements, press releases, web content and other marketing materials. Must have ability to effectively present information and respond to questions from attorneys and firm professionals, clients, and the general public.                                                       

Reasoning Ability: 

Must be able to work independently and be accountable for his/her actions, as well as be able to set priorities, work accurately under deadlines, synthesize complex or diverse information, and collect and research data.

Computer Skills: 

Must be proficient with using the computer and have functional knowledge of Microsoft 360 Suite applications including Word and PowerPoint and social media platforms.  Must also have a skillset in graphic design and should have experience using applications such as Adobe, Canva, etc.

Supervisory Responsibilities: 

None.

Benefits:

This position is eligible for benefits, including subsidized health insurance, vision and dental insurance, paid time off, short-and long-term disability insurance, life insurance, 401k plan, and profit sharing. The benefits are subject to change at the discretion of the Firm’s management.

Physical Demands: 

The physical demands of working in a typical business office environment must be met by the employee to perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Internal Relationships: 

The Marketing Manager reports directly to the Marketing Committee and Executive Director and is supervised by the Executive Director.  This person must be a team player in helping the firm and its clients achieve their overall goals and objectives. 

Requirements

Qualifications, Education and Experience: 

• Bachelor’s degree in marketing, communications or journalism required
• 5+ years of marketing experience in a law firm or professional environment preferred
• Exceptional written and oral communication
• Exceptional attention to detail required
• Knowledge of Content Management Systems required
• Fluent in various key social media platforms, including LinkedIn and Facebook
• High regard for confidentiality is essential
• Excellent Teamwork Skills 

Language Ability: 

Exceptional reading and writing is required. Must have the ability to read, analyze, and interpret general business periodicals, and professional journals, as well as the ability to write reports, business correspondence, proposals, advertisements, press releases, web content and other marketing materials. Must have ability to effectively present information and respond to questions from attorneys and firm professionals, clients, and the general public.                                                       

Reasoning Ability: 

Must be able to work independently and be accountable for his/her actions, as well as be able to set priorities, work accurately under deadlines, synthesize complex or diverse information, and collect and research data.

Computer Skills: 

Must be proficient with using the computer and have functional knowledge of Microsoft 360 Suite applications including Word and PowerPoint and social media platforms.  Must also have a skillset in graphic design and should have experience using applications such as Adobe, Canva, etc.