Description

Job Title: Marketing Director  

Job Type: Exempt Full-Time (40 hours a week). Remote (Ideal candidate will live in the Chicago metropolitan area). 

Reports To: CFO/COO 

Direct Report(s): Referral Outreach and Case Manager 

Job Overview: The Marketing Director is responsible for leading Gift of Adoption’s national marketing and awareness initiatives to drive increased grant applications and donor engagement. This role oversees all aspects of marketing strategy, referral marketing, digital presence, and brand identity. The Marketing Director will ensure that SEO, AIO, SMO, website design, and content all align with the organizational goals and values. 

Key Responsibilities

Lead Marketing Strategy and Execution

• Develop and implement targeted marketing plans to drive significant and sustained increases in qualified grant applications and high-impact donor introductions.

Website and Digital Optimization

• Oversee the performance, messaging, and brand alignment of the Gift of Adoption website.
• Partner with external creative and web development agencies to manage design, layout, and major updates.
• Manage and optimize digital marketing channels, including Google Ads, TikTok, and other social media platforms.
• Ensure SEO best practices are implemented across all digital platforms.
• Monitor and improve SMO (Social Media Optimization) to enhance visibility and engagement.

Fund Management

• Develop and manage national grant funds with targeted donor groups and associations to provide grants to serve desired populations.
• Initiate fundraising marketing through promotional partners, resulting in radio-a-thons, billboard promotions, organizational/individual influencer partnerships, etc.  

Campaign Management

• Plan and execute integrated marketing campaigns around key events, giving seasons, and awareness initiatives.
• Track campaign performance and provide post-campaign analysis and recommendations.

Brand Stewardship

• Maintain brand consistency across all channels and marketing materials. 

Requirements

Preferred Skills and Abilities

• Proven track record in developing and executing marketing strategies that drive measurable results.
• Expertise in SEO, SMO, AI/LLM optimization, referral marketing, and digital campaign management.
• Strong experience with website design and content management systems (e.g., WordPress, Squarespace).
• Proficiency in Adobe Creative Suite, Google Analytics, Constant Contact, Microsoft Office Suite, and social media platforms.
• Excellent communication, project management, and leadership skills.
• Ability to travel occasionally for events or team meetings.
• Track record of establishing and retaining fundraising partnerships. 

*Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time with or without notice*.

 Qualifications

• Bachelor’s degree or Master’s degree in Marketing, Communications, or a related field.
• 10+ years of progressive experience in marketing, with expertise in digital strategy
• Demonstrated ability to lead teams, supervise staff, and manage external partners to deliver high-impact marketing outcomes.
• Proven ability to collaborate with colleagues and volunteers to accomplish objectives, including the ability to work closely with the Development, Chapter, and
• Program teams to align marketing efforts with programmatic and fundraising goals.

Compensation and Benefits

Gift of Adoption Fund offers a highly competitive compensation plan commensurate with the qualifications and experience of the individual selected. GOA employees enjoy a comprehensive benefits program including medical, dental, life insurance, and long-term disability insurance. A 401(k) Plan is available to save for retirement with an employer match. Our vacation, holiday, and leave of absence policies prioritize work-life balance for Gift of Adoption staff.

Application Requirements

We are specifically looking for applicants who can show how their skills, experience, and expertise align with the duties of this role. To be considered for this role, all applicants must submit a cover letter along with their resume. Your cover letter must include very detailed information as it relates to the following: 

• Directly address your qualifications and experience as they relate to the responsibilities and requirements outlined in this job description.
• Provide specific examples of past achievements that demonstrate your ability to succeed in this role.
• Clearly explain why you are a strong candidate for this position at Gift of Adoption Fund.

Candidates will be asked to complete assessment testing throughout the hiring process. 

The charitable organization is an equal employment opportunity employer and does not discriminate against any person because of race, color, creed, religion, sex, national origin, disability, age, genetic information, or any other characteristic protected by law. This nondiscrimination policy extends to all terms, conditions, and privileges of employment as well as the use of all company facilities, participation in all company-sponsored activities, and all employment actions. The charitable organization will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship.