Chief Marketer

Marketing Campaign Manager

Community Brands
Remote, United States
30+ days ago

Description

Community Brands - leveling the playing field between for-profits and purpose-driven organizations

Community Brands provides a connected network of solutions that enable mission-driven organizations to thrive. Our software powers non-profits, associations, and K-12 schools to engage the people they serve through programs and events; raise funds to enable their mission; and manage their financials and operations. Our family of brands are bound by a common purpose to serve the organizations that make our communities a better place to live. With over 1,600 employees in the US, Canada, UK, Australia, India, and the Philippines, we know that our success is driven entirely by the people of Community Brands. Through professional opportunity, we strive to give each person a clear path to success and personal growth. We embrace diversity and believe that our differences in experience and perspective are the key to our sustained success.

We are seeking a Marketing Campaign Manager to join our growing team!

This role is suited to passionate marketers who again have broad B2B Marketing experience, a track record of creating and executing omni-channel lead generating marketing campaigns, thrive on strategic planning and pipeline generation, are metrics-focused, and actively embrace collaboration. This individual will have an exciting opportunity to dive in from day one and help shape our long-term brand and communication strategy with the market.

A Day in the Life:
  • Develop and deploy a broad range of marketing programs - from email marketing campaigns to content marketing, digital, thought leadership, social media, webinars, events and advertising. This is where experience of building and sending campaigns through HubSpot (or a similar marketing automation tool) will be a critical consideration in our selection process.
  • Implement new-to-us marketing tactics, like Account Based Marketing, to help drive growth within segmented locations. Ravenna capabilities allow schools in a singular region to competitively thrive, so the ability to capitalize on this value prop will be a great opportunity for this role.
  • Partner with Sales, Product, Customer Success and Education Division Leadership to build a comprehensive integrated marketing plan to support Ravenna revenue and bookings goals. This includes campaign planning, establishing KPIs, defining messaging, educating internal stakeholders and reporting results with key learnings.
  • Provide insights and recommendations to continuously improve program effectiveness; brainstorm and implement creative, innovative, and maybe even slightly crazy demand gen ideas.
  • Work collaboratively with Content Marketing, Digital Marketing, Graphic Design, Marketing Operations, Events Marketing, and other Campaign Managers within the division to plan and execute thorough and timely initiatives. While the position is largely independent, you'll need to lean on many others to put Ravenna's best foot forward so the ability to collaborate is a must.
  • Other duties as assigned.

We are looking for someone who:
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Minimum 3+ years of B2B Marketing experience, ideally at a SaaS or startup company
  • End-to-end campaign creation and execution experience
  • Proven track record of delivering high-quality leads to Sales organizations through all levels of the Marketing funnel, particularly on the demand gen side
  • Strong mix of strategic, project management, and analytical skillsets
  • Well versed in Salesforce, HubSpot ( or similar Marketing automation tool), Microsoft Office Suite, Zoom Webinars ( or similar webinar platform ), Asana ( or similar project management tool)
  • Rabid curiosity
  • Independence and proactiveness but ability to work well with a team
  • Willingness and capability to think outside of the box and bring unique ideas to the marketing table
  • Significant writing skills with ability to self-generate content where needed
  • Background working cross-functionally across Sales, Product, Customer Success and Product Marketing teams
  • Deft time management and organizational traits


Why work here?
  • Flexible Planned Paid Time Off
  • Generous Sick Leave
  • Casual Environment
  • Purpose Driven Culture
  • Work-life balance
  • Passionate about Community Involvement
  • Company Paid Parental Leave
  • Company Paid Short Term Disability
  • Remote Flexibility


Community Brands actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All persons hired will be required to verify identity and eligibility to work in the United States (without sponsorship) and to complete the required employment eligibility verification form upon hire.

#LI-REMOTE

Job Information

  • Job ID: 59299869
  • Location:
    Remote, United States
  • Position Title: Marketing Campaign Manager
  • Company Name: Community Brands
  • Job Function: Other
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