Chief Marketer

Director, Prospect Activation

Philadelphia, Pennsylvania
10 days ago


Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary
Responsible for developing and executing annual and quarterly activation plans focused on lower income (Income Constrained) audiences. Includes growth-oriented marketing programs & investment decisions to win new Internet and Mobilecustomers, grow awareness of our Internet Essentials (IE) broadband adoption program and support enrollment in the Affordable Connectivity Program (ACP). Lead development and activation of marketing and offer strategy for the Prepaid Internet line of business including support of Xfinity and third party channels. Work in close partnership with cross-functional teams (national and field) for critical input into strategic initiatives and execution plans. Operate as a subject matter leader for the Income Constrained audience, leading audience-led go-to-market and enablement that highlights how the Comcast product suite aligns to those needs. Strong collaborator and emerging people leader.

Job Description

Core Responsibilities
  • Partners with other members of the Growth Team to align strategies for the Income Constrained audience with quarterly and annual plans, considering the balance and interplay of national, regional and local activation
  • Headquarters and field engagement lead, building and managing a full ecosystem approach to grow customer relationships with the Income Constrained audience, orchestrating internal partners and external program elements across marketing, sales, PR, government affairs, community investment and beyond
  • Accelerate Income Constrained audience growth with ACP, driving growth with subsidy programs for Xfinity Internet and Xfinity Mobile
  • Inform and partner on Income Constrained activation within other programs and channels such as movers, students, event marketing
  • Manage in quarter plan adjustments and optimizations as needed to meet business objectives
  • Assess performance and return of Income Constrained programs and investments, feeding insights back in to inform strategies/plans/programs
  • Prioritizes partnership and collaboration to influence execution that achieves shared goals in a highly matrixed environment
  • Develops and motivates team to ensure delivery excellence
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.


Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Job Information

  • Job ID: 64049163
  • Location:
    Philadelphia, Pennsylvania
  • Position Title: Director, Prospect Activation
  • Company Name For Job: Comcast
  • Job Function: Marketing
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