Description

We are looking for a data-driven inbound marketer to create content and own campaigns for our technology business unit. You will own digital lead generation and content creation for the business unit from attracting site traffic, to converting that traffic into new leads, to lead reporting and optimization.  In this role you will work closely with the marketing & product teams.

• Manage and create content rich that attracts a qualified audience for our technology business unit.  This includes creating and optimizing awareness and consideration content including (but not limited to) blog posts, reports, webinars, infographics, etc.
• Work with the creative team to create in-depth pieces of content (ebooks, videos, case studies, whitepapers).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize marketing automation and lead nurturing processes (creation and refinement of workflows, email, content, forms, landing pages, segments, CTA's, social posts, etc.) for our technology business unit
• Blog on an ongoing basis to support and promote content offers and to attract site visitors through search, social media, and email subscribers.
• Grow our subscriber base by providing them with regular, helpful content that's aligned with their needs and interests.
• Optimize site traffic through organic SEO
• Coordinates with the Product team to help message updates to existing customers
• Together with the product team, educate both internal and external stakeholders about our product features and their benefits
• Create product content (e.g., website copy, blog posts, landing pages, sales enablement content, etc.) to articulate the benefits of our technology products & offering to the world.

JOB SPECIFICATIONS:

• BA/BS or equivalent marketing experience
• 3+ years of experience in B2B digital marketing or content marketing
• 2+ years of experience using Hubspot marketing automation & blogging software to generate traffic, convert visitors into leads, and nurture them (using dynamic workflows).
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions
• Preferred Experience:
• BA/BS in Marketing or Communications
• Experience with SEO, Google Analytics, and LinkedIn Ads
• Experience with SaaS/IoT market in a plus

PHYSICAL DEMANDS:

• Regularly required to sit, stand, and walk.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

PI280114892