Chief Marketer

Associate Shopper Marketing Manager, Club

Unilever
Rogers, Arkansas, United States
4 days ago

Description

Background & Purpose of the Job

As an Omni Channel Shopper Marketing Manager for the Club team, you will work to extend brand strategy and program platforms withBJ's Wholesale, Costco and Sam's Club through the development of Shopper Marketing (SM) programs. These programs will drive profitable volume & equity among the Unilever brand portfolio. You will analyze and measure all SM programs by understanding business results, projected investments and industry insights. Your ability to identify business building opportunities at our customerswill help set the strategy to drive efficient and effective program activation.

Key Responsibilities and Expectations of this Role

  • Keen focus on the development and execution of best-in-class integrated SM plans
  • Activations should deliver on the brand Jobs-to-be-Done/identified KPI's as well as the customer's unique positioning to fit the objectives of the retailer.
  • Building brand equity and driving demand at retail through insights-led, data-driven SM activation
  • Deep understanding of customer and brand objectives
  • Development of creative briefs and successful collaboration with agency to flawlessly execute for all program activations


  • Acting as partner to the sales team delivering strategic category and cross-category conversion while delivering profitable growth for both Unilever and the retailer
  • Understanding of measurement and analysis, with an ability to summarize and sell your team's success internally and externally

Who You Are & What You'll Do

  • You're a dot connector:Working on the Unilever business with great brands requires managing a diverse set of stakeholders, we need you to ensure the right dots are connected inside and outside the company (3rd parties, agency, customer, CPG's).


  • You love to win, and have fun doing it: Working directly with customers and brands you will find creative solutions to continue to drive Unilever businesses in the constantly changing competitive landscape.
  • You're a storyteller:A critical element of our plans is the art of compelling storytelling as means to educate and inspire our retailersand internal teams in support of our campaigns. We need your creativity to build and deliver these compelling stories.
  • You're a changemaker:This is an integrated role where you can fully embrace creative ideas and work on both short and long-term strategies. You will work on innovative solutions that will change our shopper's behavior.
  • You're a culture & change champion:Think differently - these are ever changing, competitive times with brands in a unique environment.

What You'll Need to Succeed

  • Undergraduate degree in Marketing, MBA a plus
  • 3-5 years' experience in development of brand business objectives and marketing strategies
  • Outstanding project management (PM) skill with ability to manage and lead multiple projects and resources simultaneously and with precision


  • Demonstrated knowledge of the consumer-packaged goods (CPG) industry, retail channels and account specific marketing
  • Strong verbal and written communication to wide breadth of audiences both internal and external
  • Understanding of promotional tactics, process flow, execution and fulfillment processes
  • Experience in digital marketing and understanding of consumer behavior
  • Strategic thinking and planning abilities
  • Creative thinking and problem-solving skills
  • Flexibility and ability to thrive on change and fast-paced environment
  • Budget management experience
  • Desire to achieve mutual objectives as one collective team
  • Demonstrated ability to develop and cultivate relationships
  • Proficiency in Excel and PowerPoint; Retail Link a plus

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please seeEqual Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

Job Information

  • Job ID: 63295795
  • Location:
    Rogers, Arkansas, United States
  • Position Title: Associate Shopper Marketing Manager, Club
  • Company Name For Job: Unilever
  • Job Function: Other

Please refer to the company's website or job descriptions to learn more about them.

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